Downtown Racine Honored with Gold Main Street Designation by WEDC

Recognition of Excellence in Downtown Development

Racine has recently been highlighted for its outstanding efforts in revitalizing its downtown area. The Wisconsin Economic Development Corporation (WEDC) has honored the Downtown Racine Corporation (DRC) as a Gold Tier Main Street organization for fiscal year 2026. This prestigious recognition places the DRC among only 10 of the state’s 37 designated Main Street programs to achieve this status, underscoring the significant impact and dedication of the local team.

The Gold Tier designation is a testament to communities that exceed program requirements in areas such as organizational effectiveness, community engagement, and downtown revitalization. As a Gold Tier community, Downtown Racine will gain access to expanded services, resources, and advocacy support, which are crucial for bolstering business growth and development initiatives.

A Commitment to Community and Growth

Kelly Kruse, the executive director of the DRC, expressed her pride in the achievement. “Earning Gold Tier status is a tremendous honor and reflects the hard work, creativity, and passion of our team, board, and community partners,” she said. “From award-winning events to strategic beautification projects, our efforts are focused on making downtown Racine a vibrant destination where businesses thrive, and visitors feel welcome.”

The DRC has made remarkable strides in recent years, with several accomplishments contributing to its recognition. These include:

• Winning First Place for Best Retail Event with its First Fridays program.
• Winning First Place for Best Marketing Campaign with the I Love Racine initiative.
• Hosting more than 80 programmed events annually, drawing thousands of visitors downtown.
• Launching beautification projects such as new summer and holiday banners, a new downtown holiday tree, and updated wreaths.
• Offering business training in merchandising, marketing, and destination-building.
• Supporting public art, placemaking projects, and collaborations that strengthen the downtown economy.

Leadership and Vision

Austin Schultz, chair of the DRC board of directors, emphasized the significance of the Gold Tier recognition. “This validates the work we’ve been doing to elevate downtown Racine. From impactful events to ongoing improvements, we’re committed to creating a downtown that not only serves our community but also stands out as one of Wisconsin’s premier destinations.”

The Wisconsin Main Street Program, launched in 1987, plays a vital role in supporting communities like Racine. It provides resources and training to help improve and sustain downtown districts. Participation in the program offers more than $15,000 annually in technical assistance, marketing support, event analysis, and strategic planning from WEDC.

Through the program, Racine benefits from services such as property renderings, business consulting, and economic impact studies, all aimed at fostering a thriving and sustainable downtown. The DRC, a nonprofit organization, works tirelessly to promote economic, social, and cultural diversity by stimulating business development, organizing community events, and marketing downtown Racine to residents, developers, and visitors.

Resources and Information

For those interested in learning more about the Downtown Racine Corporation, additional information is available at racinedowntown.com. Details about the Wisconsin Main Street Program can be found at wedc.org.

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