IBC: Big Blue Marble Delivers Broadcast-Grade OTT Streaming

Introducing Big Blue Marble: A New Era in Video Streaming

At the upcoming IBC 2025 event, taking place at RAI Amsterdam from September 12 to 15, a new player is set to make its public debut. Big Blue Marble, an international media technology brand formed by ORS Group and Insys Video Technologies, will showcase its comprehensive suite of video streaming solutions. This innovative brand aims to bridge a critical gap in the market by offering broadcast-grade video streaming that combines resilience with cloud-native flexibility.

Big Blue Marble was launched in July 2025 after years of collaborative development. The brand provides a modular suite of cloud-native tools and services designed to scale alongside its customers. While continuing to deliver terrestrial, satellite, and cable TV services in the DACH region, the company is expanding its streaming offerings for international markets. At IBC 2025, visitors can expect to see a range of products and services tailored to meet the evolving needs of broadcasters, telcos, cultural institutions, sports clubs, and content publishers.

Key Offerings of Big Blue Marble

One of the core products offered by Big Blue Marble is InsysGO, a scalable cloud-based video streaming platform. This platform allows customers to launch fully featured video services quickly and efficiently. It supports live TV, video-on-demand, catch-up television, and network-based personal video recording. With an integrated content management system, customizable UX/UI design, and support for various monetization models such as subscription, ad-supported, transactional, and pay-per-view, InsysGO enables TV services to be launched in a matter of weeks.

Another notable offering is Austrostream, a managed TV-as-a-Service platform designed to help cable operators launch their online streaming platforms without significant upfront costs. The service includes white-label branding, a set-top box with custom branding, and support with storefront and content rights management.

Big Blue Marble also offers the Cloud Video Kit, a flexible suite of cloud-based tools that simplify both live and on-demand workflows. This solution handles transcoding, packaging, security, and playback, whether for real-time broadcasting or archived VOD libraries. It also supports live-to-VOD recording, server-side ad insertion, and delivers viewer analytics through integrated dashboards. Its architecture supports global multi-device playback and ultra-low latency distribution.

For content protection, Big Blue Marble provides Cloud DRM, which offers multi-DRM content protection supporting major standards including Apple FairPlay, Microsoft PlayReady, and Google Widevine. As AWS Qualified Software, it meets the highest benchmarks for reliability and compliance. It also integrates seamlessly with other advanced content security services such as geo-restriction tools, password-sharing prevention, and AI-powered forensic watermarking.

Professional Services and Support

Big Blue Marble also offers Professional Services, providing end-to-end consulting and support from a team of AWS-certified engineers and streaming specialists. This includes cloud migration, multi-CDN strategies, OTT headend setup, live cloud production, and integration with third-party technologies.

The company emphasizes the importance of speed and flexibility in today’s competitive media market. “With Big Blue Marble, customers gain access to innovation grounded in real-world needs, delivered through modular tools that let them launch fast, scale flexibly, and stay in control,” said Krzysztof Bartkowski, CEO of Insys Video Technologies. Whether it’s a sports league monetizing live games, a regional broadcaster modernizing distribution, or cultural and religious institutions reaching global audiences, Big Blue Marble aims to remove complexity without locking them into rigid systems.

Real-World Deployment of 5G Broadcast

Visitors to booths 5.H97/H99 will also experience Big Blue Marble’s real-world deployment of 5G Broadcast, which enables linear TV streaming to mobile devices over terrestrial networks. Combined with sub-second latency, these technologies offer a glimpse into the future of live video delivery across sports, culture, and public service broadcasting.