Mane's Nostalgic Styling Line Adds Cute Charm to Your Routine

The New Era of Mane: A Playful Approach to Haircare

Jen Atkin, the visionary behind Mane, has taken her brand to a new level with the relaunch of its product line. Known for their viral hot tools, Mane is now expanding into hair styling products and hair and body mists. This move marks a significant shift in the brand's identity, offering a more playful and nostalgic take on beauty.

Key Takeaways

Atkin's latest creations are all about "Easy Beauty for the Cuties." She emphasizes that this is just the beginning of a new chapter for the brand. The relaunch includes a range of high-performance styling essentials that are both fun and functional. From heat protectants to nourishing hair oils and dry texturizers, each product is designed to make hair care an enjoyable experience.

The Inspiration Behind the Relaunch

The inspiration for the new products came from a place of joy. Atkin, who is known for her "undone" styles and work with celebrities, wanted to create something that felt like a little dose of dopamine. During the pandemic, she aimed to make cute, fun items that could bring happiness to people's shelves.

The brand's new hand-drawn logo was created by Tati, a 12-year-old Chief Doodle Officer. This organic, imperfect design reflects the brand's personality and adds a unique touch to the packaging. The logo sits alongside the original retro design, creating a fun and nostalgic vibe that resonates with the brand's target audience.

The Stylers: A New Lineup

Mane's starter lineup includes three dry styling products: Temp Check Heat Protector, Shiny Dancer Nourishing Hair Oil, and Cotton Candy Dry Texturizer. Each product is designed to be easy to use and effective, making them perfect for everyday hair care.

Temp Check is a dry mist that protects hair from heat up to 450°F, fights frizz, and primes for shine. It features the brand's signature Pinky Promise scent, which combines lychee, rose, and vanilla. Atkin notes that this product is lightweight yet powerful, making it ideal for those who want to protect their hair without weighing it down.

Shiny Dancer is a nourishing hair oil that smooths, hydrates, and softens strands. It works on both wet and dry hair, making it a versatile addition to any hair care routine. Atkin calls it her secret weapon, highlighting its ability to add shine and reduce frizz.

Cotton Candy Dry Texturizer offers a touchable, tousled look that mimics the texture of cotton candy. Its Sea Sweet scent, which blends green apple, melon, and musk, evokes memories of summer and beach days. Atkin describes the scent as addictive, making it a must-have for anyone looking to add a touch of fun to their hair care routine.

The Mists: A Nostalgic Touch

For those who prefer a lighter approach to hair care, Mane offers two hair and body mists: Pinky Promise and Sea Sweet. Both scents are designed to evoke nostalgia, bringing back memories of simpler times. Pinky Promise has a floral, fruity fragrance that is reminiscent of good memories before life became stressful. Sea Sweet, on the other hand, captures the essence of summer with its fresh, crisp scent.

Atkin believes that fragrance has the power to connect people to specific moments and feelings. She sees these mists as time machines that transport users to a place where their favorite scents feel modern and wearable.

What's Next for Mane?

Although the brand is still in the early stages of its relaunch, Atkin is already looking ahead. She mentions that while they are currently focused on hair, there are plans to expand into other categories. The brand's fragrances have the potential to become part of more products as they grow.

Atkin emphasizes the importance of creating products that spark joy and leave a lasting impression. Whether it's for hair, a room, or an overall beauty vibe, Mane aims to make everything a little cuter. The brand's commitment to quality, functionality, and fun ensures that each product is not only effective but also enjoyable to use.

In conclusion, Mane's relaunch represents a bold new direction for the brand. With its focus on playfulness, nostalgia, and high-performance products, Mane is set to redefine what it means to embrace "Easy Beauty for the Cuties."