Mo Abudu Unveils New Pan-African Streamer for Series, Movies, and Lifestyle Content

Expanding the Reach of African Storytelling

EbonyLife Media CEO Mo Abudu is determined to continue breaking boundaries for African storytellers and creators on a global scale. As one of Africa’s most influential media leaders, she is preparing to launch EbonyLife On Plus, a membership-based streaming service that will offer pan-African series, movies, talk shows, and lifestyle content.

Founded in 2012 as an upscale TV network, EbonyLife has expanded into feature film and series production, securing deals with major players like Sony Pictures Television and Netflix. The new platform comes at a crucial time for the African creative community, which has faced uncertainty due to global streamers scaling back their investments in the region. Netflix has discontinued its Nigerian Originals, while Amazon Prime Video exited the African market entirely last year.

Abudu emphasizes the need for a home for African content, noting that many creators are turning to YouTube, which she believes should not be the only option. In an interview, she explained that EbonyLife On Plus is not meant to compete directly with global streamers but rather to build a community around shared interests rooted in purpose, identity, and connection.

A Curated Platform for African Content

Unlike large-scale platforms, EbonyLife On Plus will focus on curated content, ensuring high-quality programming that resonates with its audience. The platform will feature a variety of reality and lifestyle content targeting younger female demographics, including e-commerce opportunities. Abudu plans to showcase African fashion, offering access to the latest designer outfits from Nigeria through the portal.

The platform will also include exclusive masterclasses by Abudu, a podcast adaptation of her popular daytime talk show "Moments With Mo," and another podcast titled "What Do Women Really Think?" These features aim to engage and educate subscribers while highlighting diverse perspectives.

Abudu recognizes the changing preferences of younger audiences, particularly the TikTok generation, who seek more than just traditional dramas. To meet this demand, EbonyLife On Plus has partnered with three YouTube creators, bringing them on board as writers and producers. This move reflects a broader trend among global streamers, who are increasingly looking to YouTube for talent.

A Diverse Lineup of Content

The inaugural slate of EbonyLife On Plus will include the company's existing library, Nollywood Gold classics recently acquired, and a collection of films from Sony Pictures featuring prominent Black talent. Original scripted content will also be featured, with a focus on limited budgets and locations that align with the platform's early-stage goals.

Notable scripted highlights include "Hallelujah," a family drama set in a powerful Lagos church starring Uzor Arukwe and Bolaji Ogunmola, and an untitled film featuring Omoni Oboli as a beloved media star whose life unravels. Other projects will star Bolaji Ogunmola, Uche Jombo, Nancy Isime, and Daniel Effiong. Lifestyle-driven specials will celebrate African identity, such as a show hosted by Nigeria’s dance icon Kaffy, offering high-energy Afro dance masterclasses.

Strategic Launch and Future Vision

EbonyLife On Plus will have a soft launch in September, priced at $10 per year in Nigeria and $30 internationally. Abudu is currently engaging with investors and working with a financial advisory company in Nigeria to secure additional capital.

Despite the challenges faced by global streamers, Abudu remains optimistic about the potential of African content. She points to the success of "Baby Farm," a co-production that performed exceptionally well on Netflix in key international markets, including the U.K., U.S., Australia, Canada, New Zealand, and the Philippines.

She also sees positive signs in the long-term future of the continent, citing the upcoming takeover of South African pay-TV giant MultiChoice by Canal+ Group. Abudu believes that with Africa's young population and growing influence, the continent is poised for significant growth in the media landscape.

In addition to the streaming service, EbonyLife is opening a cinema for African films in South London, specifically in the Wandsworth district. Abudu recently hosted London Mayor Sadiq Khan during his visit to Nigeria, who expressed excitement about the initiative.

Looking ahead, EbonyLife continues to collaborate with international partners, including Idris Elba, Starz, Lionsgate, Westbrook, and IFC, among others. These partnerships highlight the growing recognition of African storytelling on a global stage.