Wicked Brand Collaborations Soar Before 'Wicked: For Good' Launch
Wicked: For Good Collaboration and Merchandise Updates
The film adaptation of the Tony Award-winning Broadway musical Wicked has taken the world by storm, not only with its cinematic magic but also through a massive wave of brand collaborations. As part of the marketing strategy for Wicked: For Good, which premiered in theaters on November 22, 2024, Universal Pictures launched a series of weekly product drops starting from mid-July. These collaborations have become a key element of the movie’s cultural impact, offering fans an array of merchandise that spans fashion, beauty, home decor, and more.
Below is a detailed list of the latest Wicked: For Good product drops and other notable collaborations, including some from Wicked: Part I.
Funko x Wicked
Funko has released a new line of Pop! Movies figurines for Wicked: For Good. The collection includes Glinda, Elphaba, the Magical Wise Women, Scarecrow, Tin Man, and Dorothy Gale, along with exclusive Pop&Tee sets. These items are available for pre-order on Amazon and Target, with releases scheduled between December 9 and 30.
- Funko Pop Movies: Wicked Magical Wise Women – $29.99 at Amazon
- Funko Pop! Movies Wicked: For Good Glinda in Blue Gown – $14.99 at Amazon
- Funko Pop! Movies Wicked: For Good Elphaba (Amazon Exclusive) – $14.99 at Amazon
Yoto Player x Wicked
Yoto, a screen-free kids’ audio player, has introduced a Wicked soundtrack card featuring hits like “Defying Gravity” and “Popular.” This is a great way for younger fans to enjoy the music of the film.
- Yoto 'Wicked: The Soundtrack' – $14.99 at Yoto
NBCUniversal Shop x Wicked
NBCUniversal Shop has unveiled a fresh drop of officially licensed Wicked merch, including a unisex hoodie titled Wicked Munchkinland Tulip Fair Hoodie.
- Wicked Munchkinland Tulip Fair Hoodie – $49.95 at nbcuniversal shop
Yeti x Wicked
Yeti has released four Wicked-themed insulated drinkware styles in hot pink and black, including the Wicked x Yeti Rambler 20oz Stackable Cup With Lid.
- Wicked x Yeti Rambler 20oz Stackable Cup With Lid – $64.95 at nbcuniversal shop
Lego x Wicked
Lego has launched a Wicked: For Good collection, featuring products such as Glinda’s Wedding Day, Glinda & Elphaba Visit Munchkinland, and Emerald City Wall Art. These are available for pre-order starting September 1.
- Lego Wicked Glinda & Elphaba Visit Munchkinland Building Toy – $69.99 at Walmart
- Lego Wicked Glinda's Wedding Day – $39.99 at Lego
Insight Editions x Wicked
Insight Editions has released a variety of collectibles, including advent calendars, tarot decks, and stationery sets. These are available for pre-order on Walmart and Amazon.
- Wicked Tarot Deck and Guidebook – $27.99 at Walmart / Amazon
- Insight Editions Wicked: Premium Advent Calendar – $113.89 at Walmart / Amazon
Mattel x Wicked
Mattel offers a wide range of toys, dolls, and collectibles inspired by Wicked: For Good. Some of the standout items include the Wicked: For Good Deluxe Elphaba Fashion Doll and Wicked: For Good Deluxe Glinda Fashion Doll.
- Mattel Universal Pictures' Wicked: For Good Deluxe Elphaba Fashion Doll – $43.19 at Amazon
- Mattel Universal Pictures' Wicked: For Good Deluxe Glinda Fashion Doll – $43.19 at Amazon
Little Golden Book x Wicked
Little Golden Book has released a boxed set of four books, ideal for fans looking to dive deeper into the Wicked universe.
- Wicked Little Golden Book Boxed Set: Ultimate Fan Edition – $43.96 at Walmart / Amazon
Running Press Shadow Box x Wicked
This light-up shadow box features artwork from Wicked and plays a clip of “Defying Gravity.”
- Running Press Wicked: Light-Up Shadow Box: Plays "Defying Gravity" – $13.56 at Amazon
Trends International x Wicked
Trends International has released a variety of posters, both framed and unframed, featuring Wicked imagery.
- Trends International Wicked: For Good (2025) Bubble Wall Poster – $9.99+ at Amazon
Bloomingdale’s x Wicked
Bloomingdale’s offered a nearly 400-piece holiday collection, including over 100 retailer-exclusive products and a limited-edition capsule from Aqua.
- Aqua x Wicked Rhinestone Pumps – $55.20 at Bloomingdale’s
Great Value x Wicked
Great Value, Walmart’s private label, released a Wicked mystery macaroni and cheese cup with either pink or green cheese sauce.
- Great Value Wicked Mystery Color Macaroni and Cheese Cup – $1–$12 at Walmart
Crocs x Wicked
Crocs has released Elphaba Classic Clogs and Glinda Siren Clogs, available exclusively online.
- Crocs Wicked Elphaba Classic Clog – $48.99 at Crocs
Voluspa x Wicked
Voluspa has created a green and pink candle collection, including a Pink Goes Good With Green Wicked Candle Duo Set.
- Voluspa Pink Goes Good With Green Wicked Candle Duo Set – $98 at Voluspa
Gap x Wicked
Gap released a 20-piece line featuring casual styles for adults and kids. The Gap Kids Wicked Beanie is currently in stock.
- Gap Kids Wicked Beanie – $7.97 at Gap
Zac Posen x Wicked
Zac Posen designed eight dresses and gowns inspired by Wicked, available at Neiman Marcus, Saks Fifth Avenue, and Bloomingdale’s.
- Wicked x Zac Posen Pleated Tulle Dress – $595 at Bloomingdale’s
Roots x Wicked
Roots released co-branded merchandise for the whole family, including a leather duffel and a handcrafted varsity jacket.
- Roots x Wicked Small Banff Bag – $789.99 at Roots
Casetify x Wicked
Casetify offers phone cases, earbuds cases, and more, featuring Wicked-inspired designs.
- Casetify x Wicked Sticker Case – $68–$102 at Casetify
Muse’s Have a Heart Initiative x Cynthia Erivo x Wicked
Cynthia Erivo partnered with Muse to create a jewelry collection benefiting Dreams of Hope, an organization supporting LGBTQA+ youth.
- Daniela Villegas Labradorite Tiny Ram Hoops – $8,800 at Muse
Beekman 1802 x Wicked
Beekman 1802 released a skincare collection, including a Skin & Body Gift Set.
- Beekman 1802 x Wicked Skin & Body Gift Set – $63.60 at Beekman 1802
Sydney Evan x Wicked
Sydney Evan created fine jewelry inspired by Wicked, including a gold and diamond open icon necklace.
- Wicked x Sydney Evan Gold & Diamond Open Icon Necklace – $3,535 at Sydney Evan
Patrón x Wicked
Patrón released two cocktail recipes inspired by the film, including the For Good Green Matcha Cocktail and the You’re Gonna Be Popular Cocktail.
- Patrón Silver Tequila – $13.49+ at Total Wine & More
Lingua Franca x Wicked
Lingua Franca released a capsule collection featuring sweaters, sweatshirts, and a pair of black silk pants with green ostrich feathers.
- Lingua Franca x Wicked Moon and Stars Cashmere Crewneck – $380 at Lingua Franca
Camila x Wicked
Camila released wardrobe statement pieces, including a Defy Gravity V Neck Long Bias Slip Dress With Train.
- Camila Defy Gravity V Neck Long Bias Slip Dress With Train – $664 at Camila
Build-A-Bear x Wicked
Build-A-Bear released a Wicked Teddy Bear for fans to customize.
- Build-A-Bear Wicked Teddy Bear – $34 at Build-A-Bear
Conair x Wicked
Conair released hair tools, clips, and scrunchies, including limited-edition versions of their best-selling Hair Dryer with Diffuser.
- Conair Scünci Wicked Glinda Claw & Snap Clips – $14 at Ulta
- Conair Scünci Wicked Elphaba Scrunchie & Hair Clip Set – $11.31 at Amazon
Claire’s x Wicked
Claire’s released a 25-piece Wicked capsule, including a Wicked Elphaba Tumbler.
- Claire's Exclusive Wicked Elphaba Tumbler – $14.99 at Claire’s
Béis x Wicked
Béis released a travel collection, including the Wicked Tote.
- Béis The Wicked Tote in Wicked Pink – $126.40 at Béis
Makeup Eraser x Wicked
Makeup Eraser released a Wicked 7-Day Set that removes makeup and exfoliates skin.
- The Original Makeup Eraser Wicked 7-Day Set – $28 at Makeup Eraser
Cambridge Satchel x Wicked
Cambridge Satchel released a Wicked Binocular Bag in Popular Pink Celtic Grain.
- Cambridge Satchel x Wicked The Binocular Bag in Popular Pink Celtic Grain – $280 at Cambridge Satchel
Dragon Glassware x Wicked
Dragon Glassware released Wicked-inspired wine glasses, espresso cups, and a vacuum insulated tumbler.
- Dragon Glassware x Wicked Wine Glasses (Set of Two) – $49.99 at Amazon
H&M x Wicked
H&M released a 12-piece capsule collection, including graphic tees, sweaters, and a dress.
- H&M x Wicked Printed Hooded Jacket – $17.99 at H&M
Tubbz x Wicked
Tubbz released Elphaba and Glinda ducks in original and mini versions.
- Tubbz First Edition Wicked Glinda Upland Cosplaying Rubber Duck Vinyl Figure – $20 at Amazon
Vera Bradley x Wicked
Vera Bradley released a 35-piece collection of handbags, accessories, and home decor.
- Vera Bradley Wicked Taber Dumpling Bag – $160 at Vera Bradley
Ground Up x Wicked
Ground Up released a Walmart-exclusive pair of high-top sneakers in green, pink, and sparkly silver.
- Ground Up Wicked Women's High Top Sneakers – $28 at Walmart
Theory11 x Wicked
Theory11 released a Wicked playing card deck featuring characters and green and gold foil accents.
- Theory11 Wicked Playing Cards – $12.95 at Theory11
Stanley x Wicked
Stanley released a Wicked capsule collection, including the Elphaba Flowstate Quencher 40oz Tumbler.
- Stanley x Target x Wicked Elphaba Flowstate Quencher 40oz Tumbler – Buy on StockX
Squishmallows x Wicked
Squishmallows released a Wicked plush collection, including Elphaba.
- Squishmallows Plush 10-Inch Wicked Elphaba – $14.97 at Walmart
Insight Editions Advent Calendar x Wicked
The Official Wicked Advent Calendar includes 25 collectible surprises, such as patches, magnets, and stickers.
- Wicked: The Official Advent Calendar by Insight Editions – $32.54 at Amazon
Justice x Wicked
Justice released a Walmart-exclusive collaboration, including a 11-Piece Stationary Set.
- Justice x Wicked 11-Piece Stationary Set – $14 at Walmart
Aldo x Wicked
Aldo released a 33-piece Wicked collection featuring footwear, handbags, and accessories.
- Wicked x Aldo Madeinoz – $27.99 at Aldo
Bombas x Wicked
Bombas released a Wicked sock collection, with a portion of proceeds donated to organizations supporting the unhoused population.
- Wicked x Bombas Calf Sock 4-Pack (Adult) – $76 at Bombas
Paul Tazewell x Target x Wicked
Paul Tazewell created a Wicked collection for Target, including a Toddler Wicked Elphaba Dress-Up NightGown.
- Paul Tazewell Collection Toddler Wicked Elphaba Dress-Up NightGown – $12 at Target
Caboodles x Wicked
Caboodles released a Wicked travel-friendly cosmetics case with movie-themed sticker sheets.
- Caboodles On-The-Go Girl Wicked Elphaba Case – $29.90 at Walmart
Betty Crocker x Wicked
Betty Crocker released a Wicked Cupcake Kit with pink or green batter.
- Betty Crocker Wicked Cupcake Kit – $11.97 at Walmart
Wella x Wicked
Wella released a Wicked hair and nail care set, including a limited edition Wicked comb.
- Wella Spellbonding Hair & Nail Repair Kit – $45 at Ulta
Monopoly x Wicked
Monopoly released a Wicked edition board game.
- Monopoly Wicked Edition Board Game – $17.89 at Amazon
Lego x Wicked
Lego released four collectible sets, each based on different scenes from the film.
- Lego Wicked Glinda & Elphaba's Dormitory Collectible Toys – $55.95 at Walmart / $69.99 at Lego
Spin Master Games x Wicked
Spin Master Games released a Wicked strategy game for two to four players, ages 10+.
- Spin Master Games Wicked The Game – $24.99 at Amazon
Wet Brush x Wicked
Wet Brush released three brush options with bonus hair accessories.
- Wet Brush Wicked Original Detangler Hair Brush – $11.90 at Amazon
Funko Pop! x Wicked
Funko Pop! released vinyl figurines of Glinda, Elphaba, Madame Morrible, Fiyero, and The Wizard.
- Wicked x Funko Pop! Madame Morrible – $14.99 at Funko
Franco x Wicked
Franco released Wicked collectible blankets, pillows, and bedding sets.
- Franco Collectibles Wicked Lux Bedding – $68.99+ at Amazon
Harper Collins x Wicked
Harper Collins released an Official Wicked Coloring Book with retro-style illustrations.
- Wicked Official Coloring Book – $14.10 at Amazon
Trends International x Wicked
Trends International released a 16-month calendar featuring Wicked imagery.
- Trends International 2025 Wicked Part 1: Elphaba and Glinda Wall Calendar – $11.99 at Amazon
Hot Topic x Wicked
Hot Topic released clothing, jewelry, and collectibles, including a Shiz University raglan long-sleeve.
- Hot Topic Wicked Rhinestone Baby T-Shirt – $10.76 at Hot Topic
Her Universe x Wicked
Her Universe released five movie-inspired bags, including a Glinda Pink Makeup Bag.
- Her Universe Wicked Glinda Pink Makeup Bag – $23.03 at Her Universe
Loungefly x Wicked
Loungefly released a Wicked Elphaba Shiz University Uniform Cosplay Mini Backpack.
- Loungefly Wicked Elphaba Shiz University Uniform Cosplay Mini Backpack – $80 at Loungefly
Boxlunch x Wicked
Boxlunch released a Wicked Shiz University Varsity Jacket.
- Boxlunch Exclusive Wicked Shiz University Varsity Jacket – $51.92 at Boxlunch
Cotton On Kids x Wicked
Cotton On released a four-piece kids’ capsule with crewneck sweatshirts and graphic tees.
- Cotton On Kids Wicked Dusty Fleece Crew Neck – $20.99 at Cotton On
Ful Luggage x Wicked
Ful Luggage released a Wicked 22.5 Inch Carry-On Luggage.
- Ful Wicked 22.5 Inch Carry-On Luggage – $119.99 at Amazon
Stoney Clover Lane x Wicked
Stoney Clover Lane released a limited-edition Wicked collection, including a Open Top Mirror Pouch.
- Wicked x Stoney Clover Lane Open Top Mirror Pouch – $128 at Stoney Clover Lane
Fisher-Price Little People x Wicked
Fisher-Price released a Wicked Special Edition Figures collector’s set.
- Little People Collector Wicked Special Edition Figures – $24.99 at Walmart
Beloved x Wicked
Beloved released Wicked So Popular! Candle.
- Beloved Wicked So Popular! Candle – $12.19 at Target
Kipling x Wicked
Kipling released a Wicked collection featuring a Small Wicked Backpack.
- Kipling The City Small Wicked Backpack – $149 at Kipling
Shark Beauty x Wicked
Shark Beauty released a Wicked x Shark FlexStyle Limited-Edition.
- Wicked x Shark FlexStyle Limited-Edition – $229 at Sephora
Rebecca Minkoff x Wicked
Rebecca Minkoff released special-edition handbags, including the Edie Flap Shoulder Bag.
- Rebecca Minkoff Edie Flap Shoulder With Wicked Studs – Sold Out
Marks & Spencer x Wicked
M&S released a Wicked Badge Sweatshirt.
- M&S Collection Wicked Badge Sweatshirt (6-16 Yrs) – Sold Out
Forever 21 x Wicked
Forever 21 released a Wicked collection, including a Rhinestone Faux Leather Jacket.
- Forever 21 Wicked Rhinestone Faux Leather Jacket – $69.99 at Forever 21
R.E.M. Beauty x Wicked
R.E.M. Beauty released a Wicked makeup set, including a Midnight Shadows Lustrous Liquid Eyeshadow.
- R.E.M. Beauty x Wicked Elphaba Makeup Set – $60 at Ulta
OPI x Wicked
OPI released a Wicked-inspired xPRESS/ON nails collection, including a glow-in-the-dark set.
- OPI x Wicked xPRESS/ON Collection – $15.99 at Ulta
Samsung Music Frame x Wicked
Samsung released a Wicked Edition Music Frame with movie-themed packaging.
- Samsung Music Frame Wicked Edition – $299.99 at Samsung
Tartan + Twine x Wicked
Tartan + Twine released a Wicked 2-Piece Train Case.
- Tartan + Twine Wicked 2-Piece Train Case – $26.60 at Ulta
Lele Sadoughi x Wicked
Lele Sadoughi released a 12-piece accessory collection featuring a Bubble Blue Glinda Wand Earrings.
- Lele Sadoughi x Wicked Bubble Blue Glinda Wand Earrings – $235 at Lele Sadoughi
Eugenia Kim x Wicked
Eugenia Kim released a hat and headpiece collection inspired by Wicked.
- Eugenia Kim Halsey in Emerald – $195 at Eugenia Kim
It Cosmetics x Wicked
It Cosmetics released a Wicked Limited-Edition Brush Set.
- It Brushes for Ulta x Wicked Limited-Edition Brush Set – $39.50 at Ulta
Foster Grant x Wicked
Foster Grant released a Wicked sunglasses collection.
- Wicked x Foster Grant Positively Green Sunglasses – $40 at Foster Grant
Pernod Ricard x Wicked
Pernod Ricard released a Wicked Cocktails Straight From Oz kit.
- Wicked Cocktails Straight From Oz – $159.99 at Cocktail Courier
Rice Krispies Treats x Wicked
Rice Krispies Treats released a Wicked With Sprinkles treat.
- Rice Krispies Treats Wicked With Sprinkles – $6.59 at Target
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