Melissa Gorga Launches Big Expansion for Sprinkle Cookie Empire

Melissa Gorga Expands Her Cookie Business with New Products

Melissa Gorga, known for her role on The Real Housewives of New Jersey, has continued to grow her business venture, Let’s Sprinkle by MG. Since launching the brand nine months ago, she has introduced a variety of new products that have captured the attention of customers and fans alike.

In April, Melissa launched the Let’s Sprinkle buttery coffee cake, which quickly became a hit. Later, she introduced a special Fourth of July edition of her bakery-style treats, adding a festive touch to her already popular offerings. Now, she has taken her business even further by unveiling three new products that are sure to delight her loyal customer base.

On September 14, Melissa shared an Instagram post announcing the latest additions to her company: in-house premium almond-vanilla coffee, sprinkle-patterned oven mitts, and a coffee mug featuring the phrase “Cup of Joe.” The post read, “What’s a Sprinkle Cookie without A Cup Of Joe !!! That’s right!! We now offer the most delicious vanilla, almond flavored coffee! Beans or ground coffee and the ‘Joe’ mug [and] also the chicest pair of oven mitts.”

These items are available for purchase on the Let’s Sprinkle website. The coffee beans and grounds are priced at $19.99, while the oven mitts and mug cost $14.99 and $12.99, respectively. Melissa expressed her excitement about the expansion, stating in a press release, “The response to our Sprinkle Cookies and Coffee Cake has been incredible. Expanding into coffee and fun kitchen accessories felt like the perfect way to sprinkle joy into even more parts of the day.”

Her husband, Joe Gorga, also gave his endorsement of the new products. He appeared in a short video promoting the additions, sharing his enthusiasm for the coffee and the personalized mug. In the Reel, he said, “I don’t know how you’re spending your Sunday morning, you know, but I don’t know what’s better than a sprinkle cookie with a vanilla-almond coffee. A mug with my name on it? You got your name on your mug? No… Look at me. Sunday morning. Best coffee ever.”

Joe admitted he is picky about his coffee but was impressed by the Let’s Sprinkle brew. “This is good. I’m blessed,” he added. “My wife treats me right. Cookies and coffee and my name! She’s so obsessed with me [that] she put my name on a cup! I did something right, babe.”

Financial Success of Let’s Sprinkle

Melissa has been open about the financial success of her business. During an April interview with People magazine, she revealed that the company had generated $500,000 in revenue within its first three months. According to the latest press release, Let’s Sprinkle has now surpassed $1 million in sales since its launch in December 2024.

Reflecting on the growth, Melissa said, “I was so overwhelmed, but also overjoyed with how the response was to the sprinkle cookies. Everyone went so crazy.” The popularity of her cookies helped fuel some of the on-screen drama between Melissa and her castmate and sister-in-law, Teresa Giudice, during RHONJ Season 3. However, Melissa explained that she waited until the right time to start the business.

“I’ve been very busy, obviously, with filming the show and with Envy (boutique), and I have the podcast, right? And three kids. And Joe,” she told Decider. “So I’ve always had in the back of my mind, like, ‘I need to come out with my own sprinkle cookie.’ I waited, I waited. And believe it or not, even though I waited quite a while, it ended up being the perfect timing. It just blew up and it went viral, obviously, on TikTok. People love it and it’s fun, and they love to make fun TikToks and tasting videos.”

Future Plans and Continued Growth

With the success of Let’s Sprinkle, Melissa continues to explore new ways to expand her brand. From coffee to kitchen accessories, she has shown that her business is more than just a side hustle—it’s a full-fledged enterprise that brings joy to her customers every day.

As she moves forward, Melissa remains focused on innovation and quality, ensuring that each product reflects her personal touch and dedication. With her growing fanbase and strong support from her family, it seems that Let’s Sprinkle is only just beginning its journey toward even greater success.