Revibe Secures $17M to Expand Refurbished Electronics Marketplace in MENA

Dubai-based refurbished electronics marketplace Revibe has raised a significant amount of funding, securing US$17 million in new capital. This round was led by Partech, a global technology investment firm based in Paris, with additional support from e& Capital, Burda Principal Investments, EQNX, and other existing investors. The company, founded in 2022 by Abdessamad Benzakour and Hamza Iraqui in the UAE, operates a regional marketplace that specializes in selling high-quality, refurbished smartphones, laptops, and other electronics. Revibe offers consumers a reliable alternative to purchasing new devices, ensuring that each product is vetted, comes with a warranty, and meets strict quality standards.

The company has expanded its operations across several countries in the Middle East and North Africa (MENA), including Saudi Arabia, the UAE, Kuwait, and South Africa. Revibe's business-to-customer (B2C) model focuses on providing transparent pricing, rigorous device testing, and strong customer service to build long-term trust. This approach has helped the company establish itself as a trusted player in the market for second-hand electronics.

This latest funding follows Revibe’s $7 million Series A round in 2024, and it arrives at a time when the demand for refurbished electronics is growing in the MENA region. The founders have been working to accelerate this shift since the company’s inception. In an interview, Hamza Iraqui highlighted how Revibe aims to provide customers with devices that feel "as good as new" by offering them at prices significantly lower than retail.

One of the key challenges in the region has been overcoming consumer skepticism about refurbished electronics. Many people associate the term "refurbished" with "second-hand" and "risky." To combat this, Revibe has focused on building trust through transparency and quality assurance. According to Iraqui, the company’s process includes a 50-point inspection of each device before sale, along with a one-year warranty that ensures customers receive a premium, trust-first buying experience.

Despite initial resistance, there has been a noticeable increase in consumer interest in refurbished devices. Iraqui noted that the growth in demand, expansion into new markets, and repeat purchases indicate that these products are moving from being a last resort to a mainstream choice, especially among cost-conscious consumers in the region.

Revibe's growth strategy is built around a dual-market structure. Dubai serves as the company’s strategic and commercial hub, while Egypt plays a crucial role in the refurbishment, logistics, and quality-control processes. This model allows Revibe to maintain cost-effective and scalable operations while delivering a premium brand experience tailored to Gulf and international markets. This balance gives the company a competitive edge over purely local players.

Investors were drawn to Revibe not only because of the growing demand for refurbished electronics but also because of the company’s potential for expansion. The new capital will be used to enhance quality control, improve customer service, and enter new markets across the Gulf and emerging regions. Iraqui emphasized that the support from these investors goes beyond financial backing—it brings strategic value and credibility, which is essential for shifting consumer perceptions about refurbished electronics.

Revibe is also part of a broader movement toward circular consumption models that prioritize sustainability. By offering reliable, high-quality refurbished devices, the company helps reduce electronic waste and promotes a more environmentally conscious way of consuming technology. Iraqui explained that Revibe aims to redefine what "refurbished" means in the MENA region, positioning it as a smart, sustainable, and trustworthy option rather than a second-best alternative.

Pictured in the lead image are Revibe co-founders Abdessamad Benzakour (L) and Hamza Iraqui (R). Image courtesy Revibe.